Ads placed on buses, trains, metro stations, etc.

Ads placed on buses, trains, metro stations, etc.

• A. Billboard (hoarding)
• B. Public transport advertising
• C. Skyscraper ad
• D. Trick banner

Answer: (B)

Understanding advertising media by placement helps categorize where the message appears. Ads placed on buses, trains, and metro stations are public transport advertising. This category targets people in transit environments—vehicles and stations—using examples like bus wraps, subway signage, and station displays. It’s distinct from a billboard (hoarding), which is a large roadside panel, and from a skyscraper ad, which sits on tall building façades. A trick banner isn’t a standard category for transit contexts. Public transport advertising leverages high visibility during commutes and can reach a wide, varied audience based on location.

Understanding advertising media by placement helps categorize where the message appears. Ads placed on buses, trains, and metro stations are public transport advertising. This category targets people in transit environments—vehicles and stations—using examples like bus wraps, subway signage, and station displays. It’s distinct from a billboard (hoarding), which is a large roadside panel, and from a skyscraper ad, which sits on tall building façades. A trick banner isn’t a standard category for transit contexts. Public transport advertising leverages high visibility during commutes and can reach a wide, varied audience based on location.