Which term describes recommendations or information passed from person to person?

Master the MIPC Marketing Test with flashcards and multiple-choice questions. Each question comes with hints and explanations. Get exam-ready today!

Multiple Choice

Which term describes recommendations or information passed from person to person?

Explanation:
Word of mouth is the informal sharing of recommendations, experiences, or information about a product or service from one person to another. It hinges on trust, since the message comes from someone relatable rather than a paid advertisement. Leaflets are printed materials distributed broadly, exhibitions are promotional events to showcase offerings, and promote is the act of advertising in general. Among these, word of mouth best describes information passed from person to person.

Word of mouth is the informal sharing of recommendations, experiences, or information about a product or service from one person to another. It hinges on trust, since the message comes from someone relatable rather than a paid advertisement. Leaflets are printed materials distributed broadly, exhibitions are promotional events to showcase offerings, and promote is the act of advertising in general. Among these, word of mouth best describes information passed from person to person.

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